Ever feel like no matter how hard you push, your business keeps running in circles? The pressure to make every decision, solve every issue, and lead without burning out – it’s real.
Finding a business coach can help, but not every coach will truly get your world.
The wrong fit wastes time and money, leaving you stuck in the same cycle.
At Y Coaching, we work closely with SME owners like you to guide and support you through change. We mix practical experience with proven frameworks to help you lead confidently and grow for the long haul.
Qualities You Find in Great Business Coaches
When looking for good coaching, look for who the coach is before knowing what they do. Their character shapes everything else.
Natural Interpersonal Abilities
Great business coaches connect with you like an old mate you trust. We bring emotional intelligence and steady warmth to every session. It helps you open up and move forward with clarity. We have heard our clients telling us that it feels like speaking to someone who truly gets them. That human element creates space for real growth.
Strong Communication and Listening
Every coaching conversation is built on open, non-judgmental dialogue. We honestly communicate with you while keeping our conversations focused.
We speak with clarity and leave room for silence when needed. That balance means you feel heard and gather meaningful takeaways after each session.
Passion to Help and Inspire Others
This kind of work comes from a deeper place – the spark to help people stretch beyond what they thought possible. We guide you with intention, always backing your goals while holding you accountable.
If you want someone who genuinely cares about your wins and doesn’t just show up to facilitate, we’re here for you.
Coaching Experience and Professional Expertise
You want advice from someone who’s walked the business path, not just studied it from a distance.
Real-World Business Experience
Our founder, Conrad Morgan, brings over 25 years of leadership experience across sectors like trade, franchising, and technology. That means we’ve Conrad has sat in your seat – whether that’s building cash flow forecasts or managing staff across sites.
We understand how business decisions ripple through your day-to-day life. We’ve helped 350+ SMEs do it smarter and more sustainably.
Coaching and Mentoring Experience
We’ve coached leaders with million-dollar responsibilities and guided sole traders through their first growth spurt. Our sessions give you mentoring insights with structured coaching methods that have worked across industries.
Clients often say our feedback helps shift gears without feeling judged or overwhelmed.
Qualifications and Certification
With an MBA from RMIT and GAICD qualifications, Conrad brings premium learning to practical use. Y Coaching follows International Coaching Federation ethics and renews skills through ongoing development.
Coaching Style and Methods
It wouldn’t be fair to ask you to follow a coaching style that worked for someone else. We understand that you need a different method that would work for your business.
Personalised Coaching Strategies
We understand your goals, then design coaching plans that suit your pace and focus. Our structured frameworks offer strategic touchpoints, but there’s room to flex when opportunities or challenges come up.
Solution-Focused Mindset
Our role is to help you identify roadblocks, build a plan, and take steps forward. We help you make all your decisions with confidence, rather than waiting for perfect conditions that never come.
Incorporation of Client Feedback
Our team regularly pauses to check how sessions are going and adjust our approach when needed. We value your feedback because it helps us deliver what’s useful, so this experience can be better for you.
Measurable Impact on Business Performance
Coaching should make your business stronger, not just make you feel better for an hour.
Driving Positive Business Outcomes
From revenue boosts to increased staff retention, our coaching work has measurable outcomes. Clients report stronger team cultures and smoother operations. Because business performance isn’t just about numbers – it’s about people and process, too.
Promoting Accountability
Together, we track your progress over time, commit to timelines, and adjust with purpose. That rhythm of follow-up and feedback keeps you focused at all times.
Case Studies and Evidence
We’ve helped e-commerce owners double change to improve profits, tradies build teams, and gym owners systemise workflows. Each success started with a person who didn’t feel ready, but took the next step. Our case studies will give you all the evidence you need to choose us as your business coach.
Choosing the Right Business Coaching Path
Not every coach will be the right fit. The right path depends on where you want your business to go.
Types of Business Coaches
Do you lead a startup, run a franchise, or manage a trade business ? We offer niche choices, from solo operators to executive leadership and board advisory. You get coaching formats for your business goals, whether you need group workshops or one-on-one guidance.
Flexibility and Work Environment
Sessions can be in-person or virtual; whatever keeps the momentum. We use trusted online platforms and simple planning tools that let you access support, even when you’re balancing back-to-back days.
Affordability and Investment
We offer different pricing tiers – from structured programs to board advisory. We also provide clarity around expected ROI upfront. Many clients start with a free consultation to see if we click before committing.
Ethical Standards and Professional Conduct
Without integrity, no method or strategy can give you the results you want for your company.
Commitment to Confidentiality
From financial records to personal concerns, everything shared stays secure. Our space is built for trust and honesty, so you don’t have to worry or fear about your material being exposed.
Clear Ethical Guidelines
From defining the purpose of coaching to discussing fees, we stay clear on everything. If a situation poses an ethical risk, we promptly address it. That clarity keeps our coaching safe and focused.
Honesty and Professionalism
If we can help, we’ll say so. If not, we’ll point you in the right direction. We don’t promise results we can’t deliver or act as consultants when your business needs a coach.
FAQs
What are the 7 P’s of coaching?
Purpose, Planning, Presence, Preparation, Participation, Progress, and Patience. These help structure effective coaching conversations.
What are the 3 C’s of coaching?
Clarity, Commitment, and Consistency. They guide both coach and client to stay aligned and invested over time.
What are the 4 elements of coaching?
Connection, Clarity, Challenge, and Celebration. These steps build momentum and trust during the coaching process.
What to look for in a business coach?
Look for practical business experience, a structured approach, great listening skills, and clear evidence of client success.
How does coaching differ from mentoring or consulting?
Coaching helps you find your own answers. Mentoring offers guidance from experience. Consulting gives you direct solutions to action.
Making the Right Choice for Long-Term Success
You can usually spot the difference. The ones who truly help aren’t just full of words – they’ve been there. They’ve seen the struggle, the burnout, the 2 am emails, and know exactly how to get past them.
At the end of the day, good business coaching isn’t about hype. It’s about real-world experience and having a grounded approach that helps your goals.
We help business owners move from stuck to scalable. At Y Coaching, we bring strategy, systems, and strong leadership together. Let’s talk about what your business really needs.