BUSINESS AND EXECUTIVE COACHING
Non-Executive Director Competencies – Strategic Leadership
Board-Level Advisory by
Conrad Morgan
(MBA/GAICD)
Founder Y Coaching

What is a Non-Executive Director & Why It Matters
Key Non-Executive Director Competencies
Our board advisory services are built on competencies essential to strong board performance, effective decision-making, and long-term growth.
Strategic Planning & Direction
- Set a clear course for the organisation with high-level strategy development.
- Align board vision with business outcomes
- Translate growth goals into achievable strategic plans
Governance & Compliance Oversight
- Uphold best-practice governance to reduce liability and build trust.
- Navigate regulatory obligations confidently
- Strengthen board performance and transparency
Financial Literacy & Risk Management
- Make informed decisions with a sharp understanding of numbers and risk.
- Review financial statements and budget integrity
- Evaluate and mitigate enterprise-level risks
Executive Mentoring & Board Engagement
- Enhance CEO performance and board cohesion.
- Provide independent support to senior executives
- Strengthen board dynamics and communication
Stakeholder & Community Engagement
- Act as a credible representative of your business.
- Ensure decisions reflect stakeholder interests
- Build trust with investors, regulators, and customers
Why Choose Conrad as Your Non Executive Director?
With over 25 years of leadership across the private and public sectors, Conrad brings a results-focused approach to every boardroom. His unique ability to merge coaching, governance, and strategy makes him an asset to any board.
- GAICD-qualified and experienced across multiple industries
- Strategic thinker with hands-on business growth expertise
- Proven ability to support boards through change, scaling, and transformation
- Trusted advisor for SMEs, startups, and not-for-profits
Who We Work With
Navigate Governance supports boards across diverse sectors:
- Family-Owned Enterprises
- Not-for-Profit Boards
- SMEs Scaling to New Markets
- Startups Seeking Advisory Board Support
- Trade-Based Businesses Needing External Oversight
Whether you’re navigating a merger, preparing for investment, or simply need stronger board governance, we offer tailored support.
Results of Strong Non-Executive Director Competencies
- Clearer board strategy and direction
- More effective meetings and decisions
- Improved financial oversight
- Stronger risk mitigation
- Better CEO and board alignment
- Elevated investor and stakeholder trust
Build a board that’s accountable, future-ready, and aligned with your business mission.
Why Engage a Non Executive Director Now?
In today’s fast-moving market, governance can’t be an afterthought. Engaging an experienced non executive director ensures your board isn’t just ticking boxes, it’s actively guiding growth. Whether you’re preparing for an IPO, responding to risk, or entering a new market, a strong NED can transform your outcomes.

Frequently Asked Questions
What is a non executive director?
A non executive director (NED) is a board member who offers independent guidance and strategic oversight without being involved in daily operations.
How does a non executive director differ from an executive director?
Executive directors manage the business. Non executive directors provide independent judgment on strategy, performance, and accountability.
What qualifications should a NED have?
Look for governance training (like GAICD), strategic experience, financial literacy, and a proven track record in advisory roles.
Can SMEs benefit from a non executive director?
Yes. NEDs help small businesses professionalise their governance, prepare for growth, and avoid risks commonly missed by internal teams.
How do non executive director competencies impact business success?
NEDs bring structure, clarity, and governance that drive better decisions, investor confidence, and long-term stability.
How involved is a non executive director?
NEDs attend board meetings, review reports, and offer strategic input. They’re not involved in daily management but play a key advisory role.
How do I know if my board needs a NED?
If your board lacks independent voices, struggles with direction, or needs stronger accountability, it’s time to bring an NED on board.
Is this suitable for not-for-profit boards?
Absolutely. We support NFPs with governance frameworks, compliance advice, and strategic planning aligned with your mission.

Still have Questions?
- Black Rock, Victoria, Australia
- +61413451235
- conrad@ycoaching.com.au
Send us a message
Connect with me for professional advice, collaboration opportunities, or general inquiries.