Coaching & Strategic Support By
Conrad Morgan
(MBA/GAICD)
Founder Y Coaching
Meet Conrad Morgan: Your Partner in Growth
You’re looking for someone who has been in the room where big decisions happen.
Conrad’s leadership extends beyond coaching, with significant current contributions at the board level of Habitat for Humanity Victoria and AUCyber (CYB). With an extensive background in sales and marketing, franchising, operations management, risk management, and e-commerce, Conrad has positioned himself as a leader in the industry.
Notably, he was awarded Coach of the Year (2020, 2021), reflecting his outstanding results and dedication to client success. He brings board-level strategy to small business marketing.
How Our Marketing Training Benefits You
A Clear
Roadmap
Say goodbye to “winging it” and wondering what to say. We build a structured marketing framework, so you always know your next move. This consistency makes your brand reliable and your growth predictable.
Attract "A-List" Clients
Stop competing with everyone on price. We teach you how to communicate your true value, so you attract high-quality clients who are ready to pay for your expertise without asking for a discount.
Focus on What
Works
Marketing doesn’t have to be overwhelming. You’ll learn how to identify the 20% of activities that bring in 80% of your results, so you can stop wasting time on things that don’t pay off.
Start Growing Strategically Today
We’ve all been there. You know you’re great at what you do, and your current clients are working with you, but the phone isn’t ringing as often as it should. It feels like you’re invisible in a crowded market. You see competitors who aren’t as good as you getting all the attention, and it’s frustrating.
Marketing shouldn’t be a guessing game. It shouldn’t be about chasing every new trend or “going viral.” It should be about a clear strategy that makes people think of you first when they have a problem.
If you’re ready to stop the “post and pray” method and start building a professional brand that actually brings in leads, you’re in the right place to get the support you need from a trusted business coach in Melbourne.
We Help You With
Business Operations
Your business should serve you, not the other way around. We design the smart systems and smooth workflows required to let your company thrive and function perfectly, even when you aren't there in person.
Finance
Stop worrying about the bank balance. We help you master your finances, track every dollar, and create a plan so there’s always plenty left for tax, reinvestment, and your own personal paycheck each month.
Sales
Revenue is the lifeblood of growth. We provide the structured frameworks and communication skills you need to close more deals with total confidence, turning every potential prospect into a loyal, high-paying client for your business.
People Development
A strong team is your greatest asset. We teach you how to inspire and mentor your staff so they feel empowered to lead their own departments and drive your business forward with you successfully.
Who We Help
- Small Business Owners
- Sole Traders & Tradies
- Executives & Team Leaders
- Franchise Owners
- Growth-Stage Startups
Happy Clients
justin milesTrustindex verifies that the original source of the review is Google. Working with Y Coaching has been incredibly valuable. Conrad acts as a trusted strategic sounding board — asking the right questions, challenging assumptions, and helping bring structure to complex decisions. The process was professional, thoughtful, and focused on long-term sustainability rather than quick fixes. If you’re a business owner needing clear strategy and experienced guidance, Y Coaching is well worth engaging. Justin - Adelaide LukeTrustindex verifies that the original source of the review is Google. Working with Conrad over the past six months has genuinely changed how I run my business and how I show up as a director. When we started, I was constantly in the weeds — dealing with staff issues, cash stress, time pressure, and carrying far too much in my head. Conrad didn’t give me generic advice or fluffy motivation. He helped me get clarity — on what I was tolerating, what I needed to decide, and where my role as an owner actually starts and stops. The biggest shift for me has been structure and control. I’m delegating more, communicating better, taking far less rubbish from staff, and making decisions faster instead of letting things drag. I’ve also got a much clearer handle on my numbers, cash flow, and what needs to happen before I scale or invest further. Conrad asks the hard questions, but always with context and care. He’s helped me think longer-term, not just survive week to week. Six months in, the business feels calmer, more predictable, and more professional — and I feel clearer and more confident as a leader. If you’re a business owner who’s technically strong but feeling stretched, reactive, or stuck in the day-to-day, I’d highly recommend working with Conrad and Y Coaching. — Luke PatrickTrustindex verifies that the original source of the review is Google. I have been working with Conrad to boost my growth performance over the last 6 months, together we have implemented a wide range of techniques and strategies to gain results and boost client engagement with my business in the residential building industry. Conrad’s attention to detail with all of the planning and programs we follow are always very professional and have been acquired from a successful work history in a wide range of industries he coaches across Melbourne and remotely in other areas in Australia. I encourage anyone who is ready to boost their potential to speak with Conrad as your only wish following will be that you should have taken up this opportunity earlier. Look forward to working with you and achieving my growth goals for the remainder of 2025 and beyond in 2026. Thank you, Y Coaching. Patrick Henry AmeerTrustindex verifies that the original source of the review is Google. Conrad was very helpful in helping me develop my leadership skills and implementing them on site. He has helped me become more confident which allows me to converse with clients, other tradesmen and my fellow employees lots better. remy baccamTrustindex verifies that the original source of the review is Google. Absolute legend, a one of one, wealth of knowledge! Appreciate all the insights, hot tips and eye opening discussions! It’s been fun implementing everything I’ve learnt from Conrad. I truly think he has helped me tap into a better version of myself. So glad my employer put me on, thanks a million :-) 🙌 🌟 🌟 🌟 🌟 🌟 Billy sandersTrustindex verifies that the original source of the review is Google. Incredibly friendly and easy to work with. Knows what he’s talking about and has a lot of experience and knowledge to share Renee NaburgsTrustindex verifies that the original source of the review is Google. Conrad so quickly boosted my confidence to make those harder decisions, take a leap and gave me such clear steps forward for my goals and future vision of my construction administration business. I cannot thank him enough, and HIGHLY recommend his services. Jack FraraccioTrustindex verifies that the original source of the review is Google. Couldn’t ask for a better coach than Conrad, my business and personal life are both running better than ever and I think it’s all because of him, i highly recommend his services. William McKennaTrustindex verifies that the original source of the review is Google. Working with Conrad has been a brilliant experience. We have had a great time throughout the whole experience and can highly recommend his services! Thomas BurkeTrustindex verifies that the original source of the review is Google. I’ve been working with Conrad for over a year now, and I can confidently say he has been nothing short of amazing. From the very beginning, Conrad brought clarity, structure, and strategic insight that have truly helped guide our business to new levels of success. His coaching style is both supportive and results-driven, always pushing us to think bigger while keeping us grounded in actionable plans. With his guidance, we’ve grown from strength to strength — not just in revenue, but in team cohesion, operational efficiency, and long-term vision. Conrad’s ability to understand our unique challenges and tailor his advice accordingly has made a huge difference. He’s not just a coach, but a trusted partner in our business journey. I highly recommend working with him if you’re serious about growing your business with confidence and clarity.
Frequently Asked Questions
1. I’ve tried marketing before, and it didn't work. Why is this different?
Most marketing fails because it’s just a series of random acts. We focus on a structured framework that aligns your message with your business goals, ensuring every dollar and hour you spend has a purpose.
2. Is this just for digital marketing?
No. We look at your business as a whole. While digital is important, we also focus on positioning, authority building, and traditional networking, whatever it takes to get you in front of your ideal Melbourne clients.
3. How much time do I need to commit to this?
We focus on efficiency. The goal isn’t to give you more work, but to make your existing work more effective. Most clients find they actually save time once they have a clear marketing system in place.
4. Can you help if I’m in a very niche industry?
Absolutely. Conrad’s experience across various boards and industries means he knows how to adapt core marketing principles to any market, no matter how specific or “boring” you think it might be.
5. Why is a Melbourne-based coach better for my marketing?
Marketing is all about connection. Having a coach who knows the local Melbourne business culture and networking scene gives you a massive “home-ground” advantage that an interstate or overseas coach simply can’t offer.
Still have Questions?
- Black Rock, Victoria, Australia
- +61413451235
- conrad@ycoaching.com.au
Send us a message
Connect with me for professional advice, collaboration opportunities, or general inquiries.
