Non-Executive Director & Business Coach Melbourne
Welcome to Y Coaching! We are passionate about empowering business owners to reach their highest potential. Founder Conrad Morgan, a seasoned Director and Business Performance Coach, brings extensive expertise across various industries, including Technology, Consulting, Food and Drink, Franchise, and Construction.
With a wealth of board-level experience and a proven track record in business coaching, Y Coaching is dedicated to offering bespoke coaching solutions for businesses seeking growth and transformation, with no monthly modules and focus on actionable coaching.
Education & Certifications
Founder Conrad Morgan holds an MBA specialising in Innovation Entrepreneurship from RMIT University and is a graduate of the AICD’s Company Directors Course, ensuring that our clients benefit from the latest insights and strategic knowledge.
Conrad Morgan’s Journey
A Visionary Leader with a Proven Track Record
Our founder’s journey is one of resilience, success, and continuous growth. With years of experience in the corporate world, he has honed their skills serving prominent roles at McDonald’s Australia, Pacific Magazine and Printing, and PRO TRADE United.
As a Business Coach for Manufacturing and Health/Fitness sectors, he provides high-level advisory services for SME, including hospitality, planning, risk management, strategy, finance, culture, systems, and processes.
Conrad’s leadership extends beyond coaching, with significant contributions at the board level of Habitat for Humanity Victoria. AUCyber (CYB), with an extensive background in sales and marketing, franchising, operations management, risk management, and e-commerce, has positioned itself as a leader in the industry. Notably, he was awarded Coach of the Year (2020, 2021), reflecting their outstanding results and dedication to client success.
Our Approach to Business Coaching
Tailored Coaching Solutions for Every Stage of Your Business
At Y Coaching, we understand that no two businesses are the same, which is why we offer tailored coaching programs designed to meet your unique needs. Whether you’re an established company looking to refine your operations or a startup aiming to build a strong foundation, our coaching solutions can help you thrive.
Our services are not just limited to business growth, they also focus on fostering a culture of high performance, accountability, and continuous improvement. We provide both 1:1 coaching and group boardroom coaching sessions, ensuring that our clients receive the individual attention and collective insights they need to succeed.
Our Expertise
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Business Governance and Risk Management
Our founder brings board-level governance expertise, including experience in risk management, strategic development, and corporate governance. By working with businesses at all levels, we ensure your organisation is well-equipped to navigate the complexities of the business world.
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Coaching for Business Performance
Whether you’re focused on scaling, enhancing profitability, or optimising processes, we guide you through the necessary strategies to improve overall performance. Our coaching programs include insights on sales & marketing, finance, people development, and more.
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Industry-Specific Coaching
With a broad client base spanning industries like manufacturing, technology, health/fitness, and trades, we bring specialised knowledge to every coaching session. From franchise management to e-commerce strategy, our experience makes us a versatile coaching partner for any industry.
Get Started with Y Coaching
At Y Coaching, we believe in building lasting relationships that foster growth and success. Ready to take your business to the next level? Contact us today to schedule your first coaching session and start your journey to success.
Our Core Values
Empowerment and Growth
We are dedicated to the success of each of our clients. By providing a supportive and empowering coaching environment, we enable businesses to unlock their full potential.
Integrity and Accountability
We pride ourselves on our integrity and hold ourselves and our clients accountable to the highest standards of business conduct.
Innovation and Adaptability
In an ever-changing business environment, innovation and adaptability are crucial for success. We ensure that our clients stay ahead of industry trends, adopting best practices that align with modern business needs.
Download Our Full BUSINESS COACHING CAPABILITIES Brochure
Explore the full Y Coaching Capabilities brochure to learn how we help trade, construction, and family-run businesses grow strategically and sustainably. This document outlines Conrad Morgan’s hands-on coaching expertise, proven systems, and the bespoke approach that has transformed over 350 SMEs across Australia. Whether you’re a solo tradie, a growing construction team, or a family business needing clarity and direction, this brochure gives you deep insights into how we can help sharpen your strategy, optimise operations, and create long-term growth.
Why Choose Y Coaching?
Proven Results and Industry Recognition
Our coaching approach delivers results that speak for themselves. Our founder’s achievements, including the Coach of the Year awards and board-level success, demonstrate the effectiveness of our methods.
Bespoke Coaching Solutions
We take the time to understand your business and offer customised coaching that fits your unique objectives. Our experience spans a variety of sectors, ensuring that our advice is both relevant and actionable.
Experienced Board-Level Insight
With deep knowledge of business governance, franchising, e-commerce, and operations management, we provide strategic insights that drive growth and profitability.