COACHING AND STRATEGIC CONSULTING
Empowering Your Business Success through My Expert Coaching and Strategic Consulting
We offer a safe space for self-discovery, a platform for setting and achieving ambitious goals, and a source of motivation to keep pushing your business forward.
Coaching & High-Level Advisory
Conrad Morgan
Founder Y Coaching
G.A.I.C.D.,M.B.A. - RMIT

About me
I bring a unique blend of expertise in consulting / business coaching to transform your organisational challenges into opportunities for growth.
I am a Business Performance Coach with a rich career spanning over three decades across diverse sectors, including franchising, hospitality, manufacturing, trade & construction and health & fitness.
Our Services
At Y Coaching, I offer high-level advisory services, tailoring my expertise in S.M.E., areas of expertise include Culture, People Development, Business Governance, Financial Performance, Business Planning, Systems/Processes & Risk & Strategy to each client’s unique needs. Y Coaching also offers the service of licensing self paced online programs with options of regular support via coaching.
Business Coaching & Executive Mentoring
- Illuminate growth possibilities through candid discussions about your past, present, and future.
- Navigate self-awareness, mindset, intuition, and decision-making for enhanced personal development.
- Cultivate strategic behaviors and long-term thinking to amplify your impact on both business and family.
Non Executive Director
- I possess diverse competencies essential for effective governance, including strong communication skills for articulating perspectives and engaging stakeholders.
- Active listening enhances collaboration, while financial literacy allows critical evaluation of reports and strategic decision-making.
- With 30 years' experience, I empower as an N.E.D., guiding organisational strategy and safeguarding shareholder interests.
Online Self-paced Program Creation
- I consult, design & coach clients who require personalised online self-paced programs for their company. Previously I have created carefully crafted programs, from 'Finance Fundamentals for Managers' to 'Effective Marketing in Construction’.
- Preview Offer: "Get a taste of my coaching excellence with free previews from our flagship programs."
- Discover a range of pricing options, tailored to meet your learning needs.

N.E.D. Competencies, Experience & Interests
N.E.D. Competencies:
✔ Business Growth Leadership: Proven track record of driving business growth at the board level.
✔ Sales & Marketing Expertise: Leveraging in-depth knowledge to formulate effective sales and marketing strategies.
✔ Risk Management: Adept in identifying and managing risks to ensure sustained business success.
✔ Strategy Development: Skillful in crafting strategic initiatives to guide the company towards its objectives.
✔ Governance: Demonstrated ability in implementing effective governance practices.
✔ E-commerce: Proficient in navigating and capitalizing on the opportunities in the digital marketplace.
✔ Franchising: Extensive experience in the franchising sector, contributing to successful operations.
✔ Operations Management: Hands-on experience in overseeing operational aspects for optimal efficiency.
✔ People Development: Commitment to cultivating a high-performing and motivated team.
✔ Coaching and Mentoring: Engaged in nurturing talent through coaching and mentoring initiatives.
Open To New Opportunities
✔ Open to expanding: my Non-Executive Director portfolio and eager to contribute strategic insights and governance expertise to diverse organisations.
Education
✔ MBA in Entrepreneurship, Property Finance: RMIT University.
✔ AICD’s : The Role Of Chair June 2024
✔ AICD’s : Board Room Master (Pending 2025)
✔ AICD: Company Directors Course (2022)
Professional Experience
Habitat for Humanity Victoria
✔ ASX Listed Company: Contributed insights and observations to foster strategic decision-making.
✔ Non-Executive Director: Since October 2023, contributing to the organisation’s mission.
✔ Y Coaching Founder: Since August 2023, leading initiatives in coaching and development.
✔ Morcann Pty Ltd & Crinklecuts (17 years 11 months)
✔ Director (January 2006 – Present):
– Overseeing family trust and corporate structure, including managing McDonald’s franchises.(2006 – 2012)
✔ Company Secretary / Director (2006 – Present):
– Serving as Company Secretary for Crinklecuts, ensuring adherence to governance standards.
Happy Clients
My coaching has been transformative for many leaders. Here’s what they have to say.
Sam McKennaTrustindex verifies that the original source of the review is Google. Conrad is full of knowledge and experience with a passion to help people get the best from themselves in all areas of life. Highly recommended. Adam BattamsTrustindex verifies that the original source of the review is Google. Y coaching has been a great experience for me, in learning new skills and update the skills I already have, to become a better project manager, for me and my company. Thanks Adam Chelsea BriggsTrustindex verifies that the original source of the review is Google. I cannot recommend Conrad's services highly enough! Conrad went above and beyond in creating an exceptional online management program tailored to our scope of work/needs. His expertise in content creation, polished PowerPoints, and insightful recordings truly elevated our clients learning experience. Moreover, Conrad's Business Performance Coaching was instrumental in guiding our clients through the intricacies of financial projections. His specialised focus in this area proved invaluable, offering our clients clarity and strategic direction they previously lacked. Conrad's professionalism, attention to detail, and dedication to our success were evident throughout our collaboration. He possesses a rare combination of technical proficiency and interpersonal skills that fostered a productive and enriching partnership. If you're seeking comprehensive and personalised services to enhance your business operations and financial acumen, Conrad is undoubtedly the expert you need. Thank you, Conrad, for your exceptional work and unwavering commitment to our success! Peter FurnellTrustindex verifies that the original source of the review is Google. Conrad is a fantastic mentor, business coach, and now friend. He has not only taught me about the scope of where my business can go, but he has also helped me get out of rough times. I highly recommend Conrad to anyone looking to further their business skills & take their business to the next level. Simon BartschTrustindex verifies that the original source of the review is Google. Conrad is an amazing business coach and has been a brilliant mentor for me. He has a great attention to detail, and he always commits 100% of his time and energy to me during our sessions. He's wealth of knowledge and business experience is unbelievable, meaning he can understand/relate to all the questions/issues that arise in running a business. Lastly, he is extremely warm and friendly, and will go out of his way to deliver advice, be it sensitive or unpleasant, in a kind, gentle and understanding way. Tim JanszTrustindex verifies that the original source of the review is Google. I had the privilege of working with Conrad for business coaching and personal development. I could not be more impressed with the results. His expertise and guidance have been instrumental in helping me navigate the complexities of starting a new business. Conrad's personalised approach tailored to my specific needs made all the difference. He is not only incredibly knowledgeable but also genuinely invested in the success of his clients. I highly recommend Conrad's services to anyone looking to elevate their business to the next level. William McKennaTrustindex verifies that the original source of the review is Google. Working with Conrad is Fun, educational and the best business coaching experience you’ll find! Matt BrodieTrustindex verifies that the original source of the review is Google. The Aspect Windows team has been working with Conrad and Y Coaching since 2021, over this time we have enjoyed our regular sessions with Conrad. I appreciate his personal approach and have found the advice and strategies have greatly helped my staff and business grow during these last 3 years. Highly recommend Conrads's service to any business owner wanting to move to the next level.
Booking System
Begin your coaching journey with me.
Book your session now.

Latest Blog Posts
Read my latest insights on business growth strategies, leadership, and more.

March 12, 2021
Insights are the bedrock upon which strategic decisions are built, the driving force behind innovation, and the key to sustainable growth.

March 12, 2021
The ability to anticipate, adapt, and excel quickly is important in the world of business.
Frequently Asked Questions
Why should I consider hiring a business coach or executive mentor?
Business coaches provide tailored guidance to help you navigate challenges, enhance leadership skills, and achieve professional goals. An executive mentor offers valuable insights based on experience, accelerating your career growth.
How can a business coach help my company succeed?
A business coach can analyse your business, identify areas for improvement, and provide strategies to boost efficiency, employee engagement, and overall profitability.
What qualifications and experience should I seek in a business coach or mentor?
Look for coaches with relevant industry experience, a proven track record of success, and credentials such as degrees, certifications or memberships
How does the coaching process work, and what can I expect from a typical coaching session?
Coaching sessions are personalised to your needs, focusing on goal-setting, problem-solving, and skill development. Sessions may be conducted via Zoom or in person, typically 60-90 minutes.
How do I determine if a business coach is the right fit for me and my company?
Schedule an initial discovery meeting to discuss your goals, assess compatibility, and understand the coach’s approach. This meeting helps both parties determine if there’s a good fit for a long-term coaching relationship.
What is the cost associated with hiring a business coach or executive mentor?
Costs vary based on factors like coach experience, services offered, and the scope of engagement. Y Coaching offers different packages, and the investment should align with the potential benefits and outcomes.
How long does it typically take to see results from business coaching?
Results vary depending on individual circumstances, but many clients experience positive changes within the first few months. Consistency in implementing recommended strategies is key to achieving long-term success.
Can executive coaching benefit both seasoned professionals and individuals new to leadership roles?
Absolutely. Executive coaching is valuable for professionals at all career stages. Seasoned leaders benefit from refining skills, while those new to leadership roles gain valuable guidance to navigate challenges effectively.
Is my information kept confidential during coaching sessions?
Yes, confidentiality is a fundamental aspect of the coaching relationship. Coaches adhere to strict ethical standards, ensuring that your personal and professional information is treated with the utmost discretion.
Q: How do I get started with business coaching or executive mentoring?
Begin by filling out our contact form to schedule a discovery meeting. During this meeting, we’ll discuss your goals, assess compatibility, and determine the best approach to help you achieve success. After this initial step, we can proceed with scheduling a Zoom discovery meeting with your selected coach.
Remember, your success is our priority, and we look forward to supporting you on your professional journey.

01.
People Development
02.
Business Governance
03.
Financial Performance
- Black Rock, Victoria, Australia
- +61413451235
- conrad@ycoaching.com.au
Send us a message
Connect with me for professional advice, collaboration opportunities, or general inquiries.